The Classic FM Partnership with the Royal Liverpool Philharmonic
In 2001, Classic FM and the Royal Liverpool Philharmonic announced a partnership, initially for three years, that saw the Orchestra adopted as the ‘Classic FM Orchestra in North West England’ and the station’s first arts partner.
The partnership, which now extends until 2015, was borne out of a mutual desire to build new audiences for classical music. It is brought to life on-air, online, and in the pages of Classic FM Magazine, on stage at Liverpool Philharmonic Hall through the Classic FM branded concert series, with accessible repertoire reflecting the station’s play list, and when the Orchestra is regularly chosen to perform at Classic FM’s two Royal Albert Hall concerts each year.
In 2010 the Orchestra’s relationship with Classic FM was winner of the Sustained Partnership Award in the 32nd BP Arts & Business Award.
The live music experience
Classic FM has worked in partnership with Liverpool Philharmonic on a number of audience development initiatives designed to remove some of the perceived barriers to the live concert hall experience, and encouraging some of the thousands of people that listen to Classic FM but who have yet to attend a live concert, to go, in person, to hear the Royal Liverpool Philharmonic Orchestra.
In independently conducted research, the success of Liverpool Philharmonic’s partnership with Classic FM was identified as a key factor in encouraging people to try live classical music. Of those questioned, 88% had heard a Liverpool Philharmonic feature on Classic FM and 23% had booked tickets for concerts as a result.
The partnership is constantly evolving and isn’t restricted to concert hall activity. Where possible, Royal Liverpool Philharmonic Orchestra is the orchestra of choice for Classic FM’s chart-topping series of compilation albums and Liverpool Philharmonic recordings are also featured right across the schedule.
In 2008, Liverpool’s year as European Capital of Culture, Liverpool Philharmonic became the beneficiary of Classic FM’s biggest ever commitment to live music. The station broadcast live for 24 hours from Liverpool, recorded and is now broadcasting 25 concerts from the Orchestra’s season and devised a series of new programming initiatives, centred on Liverpool Philharmonic , including a new six-part history of the Orchestra.
The Original Liverpool Sound
April 2009 saw another important milestone in the partnership with the publication of the first major hardback book about Liverpool Philharmonic by Liverpool University Press.
The Original Liverpool Sound: The Royal Liverpool Philharmonic Story was written by Darren Henley, Managing Director of Classic FM, with Liverpool Philharmonic's former archivist, Vincent McKernan. The publication was only made possible through the generous support of Classic FM and all royalties from book sales benefit Liverpool Philharmonic’s Learning and Engagement programmes.
The Original Liverpool Sound:
The Royal Liverpool Philharmonic Story